ELIGIBILITY

• Open to individuals or teams running a business primarily from a home or residential setting.

• The business must be legally registered and operational for at least 12 months.

• Must not operate from a commercial storefront or office on a daily basis.

• Open to all industries, including product-based, service-based, online, or consultancy businesses.

• The business must demonstrate professionalism, customer value, and entrepreneurial spirit, regardless of size or scale.

Judging Criteria

1. Business Growth and Performance:

   • Revenue growth, client base expansion, or market traction achieved from a home setup.

2. Innovation and Resourcefulness:

   • Creative solutions in delivering products/services, use of digital tools, or overcoming space and logistical limitations.

3. Branding and Market Reach:

   • Strength of brand presence, effective marketing strategies, and use of e-commerce or social media to grow the business.

4. Customer Experience and Professionalism:

   • Testimonials, service quality, and the ability to provide a professional customer experience from a non-commercial setting.

5. Impact and Future Potential:

   • Contribution to the community or industry, and potential for long-term sustainability or growth.

QUALITATIVE CRITERIA

• Founder’s story and motivation behind starting from home.

• Unique value proposition and niche served.

• Resilience and adaptability in managing a business from home.

• Testimonials from customers or community.

METRICS

• Annual revenue or profit growth.

• Number of repeat customers or client retention rate.

• Website traffic or social media engagement.

• Orders fulfilled, services delivered, or milestones reached.

ADDITIONAL CRITERIA

• No commercial office or retail space in regular use.

• Business must be legally registered and operating for at least 12 months.

• Active involvement in the local or online community.

• Compliance with local regulations and licensing (if applicable).